Welcome to our new guide on helping you select the best landing page builder.
Our goal is to help you sort through all the noise to find the best option for you and your business considering the flood of new software that gets launched every day.
Since we’re all at different places, I need to explain what we look for, how they work, and pricing options, so feel free to jump to the appropriate section below or continue to read on for the full review.
What is a Landing Page Builder?
A landing page builder is a software that does just that – builds landing pages without having to worry about the complexities of coding or being bogged down with technical know-how.
Landing page builders have been around for years, however they have made vast improvements since most now include drag and drop editors making it so that anyone that can type, point, and click can start building an online business.
For many, without the creation of these landing page builders they’d be left stuck struggling to figure out how to integrate their email autoresponder and waste countless hours on tinkering html code.
What Does a Landing Page Do?
To sum it up in a nutshell, they make life easier for digital marketers as well as regular mom and pop business owners.
Landing page builders allow you to collect email addresses to build your business.
We’ve all heard the phrase “The Money Is In the List!”
Landing page builders make that possibility come to life by integrating with your email marketing software allowing you to focus on the most important part of your business.
Generating traffic and Getting new subscribers.
The best landing page builders will make that a breeze by integrating with most 3rd party apps that include more that just email autoresponders but also webinar service providers as well.
The most important elements to your landing page
A landing page can vary based on your traffic source and market.
In some instances, we’ve seen reports of the most basic form of a landing page outperforming those that contain long form copy.
The most important thing you can do is test your market and traffic sources to determine which is best for you.
Regardless, there are certain elements you need in every landing page and that’s what we’ll cover.
- The Offer: What exactly is it that you’re going to provide your subscribers?
A free report, video series, a free course, a training webinar are all options you can use to get more subscribers.
Be absolutely clear what they’ll receive in exchange for their email with benefit oriented copy.
- The Headline: This is your bold promise of what you’re going to show them or give them.
Once you craft your offer, then begin working on the headline.
Many landing pages will only include a bold headline with the optin.
Mimic magazine cover headlines when crafting your copy.
(Some examples – The 7 Foods That Are Guaranteed To Melt Fat Away, 24 Ways to Build Bigger Biceps This Week, How to Build a $10,000 Per Month Business On Autopilot)
- The Call To Action: This is where you tell them exactly what to do.
(Examples include – Signup here, Claim Your Copy Here, YES – Send Me the Video Training)
You can also add bullets, videos, and testimonials but in many cases we’ve heard from others as well as our own experience that longer form landing pages can hurt your conversions – so it’s best to test your market.
The great thing about the best landing page builders that we mention here on this page is testing one form vs another is super simple to do.
Why Should I Use a Landing Page Builder?
It’s a massive time saver to allow you to focus on the most important parts to your business which revolves around generating more traffic, nurturing your customers, creating new content, and focusing on improving your conversion rates.
Without a landing page builder, it makes it almost impossible because you have to piece so many different 3rd party apps to make it all work instead of just having everything under one dashboard.
Which Landing Page Builder is the Best For Me?
It depends on your experience and your budget.
That’s why we’ve classified the best software into two groups.
- Web Based Apps
- WordPress based software
If you don’t know WordPress and understand how it works, I would jump right into one of the web based solutions we recommend below.
It will save you so much time and energy because you can simply plug and play and begin creating high quality landing pages.
What is the Best Landing Page Builder For WordPress?
If you are already a WordPress user and confident in how it works, then there’s only one solution we recommend.
Thrive Themes – Our Only Recommendation for WordPress
Thrive Themes is a paid software that is a collection of WordPress tools that include the Thrive Themes Builder Theme and a variety plugins.
The Thrive Content Builder plugin and Thrive Leads plugin make creating high quality landing pages easy as well as generating leads from within your blog posts allowing you to create a variety of popups, embedded optin widgets, and more.
- Support is top notch
- With Thrive Membership, you also get the Thrive Builder theme
- Multiple premium plugins
- Create templates to reuse with future projects
- Cost is less than web based page builders
The Final Verdict For The Best Landing Page Builder
These are the web based builders and our top choice for being able to build high quality landing pages.
# 3 – Clickfunnels
Clickfunnels has become one of the most popular software companies on the internet with a robust set of tools and a very active community.
Russell Brunson is the brains behind Clickfunnels and has put together a phenomenal product and he’s a brilliant marketer.
Clickfunnels is more than just a landing page builder though, it allows you to easily build sales funnels from start to finish without any of the tech headaches.
Clickfunnels comes with 3 packages, the basic starting at $97 per month with the ability to create 20 funnels.
Want to test drive Clickfunnels? Click Here for a 14 Day Free Trial.
Our Runner Up – #2: Lead Pages
Lead Pages was one of the first to develop a web based software that included a drag and drop editor with beautiful designs.
It’s very simple to build and connect with your email autoresponder service.
Price: Starts at $25 per month billed annually.
We actually recommend the Pro Package which bills at $48 per month because of the additional features that include split testing.
Click Here for a 14 Day Trial to Lead Pages
Our Top Choice: Kartra
Kartra is the new software that arrived on the scene and is turning heads.
What’s different about Kartra?
This tool is a complete business builder from creating individual landing pages to robust sales funnels with membership sites, email marketing, built in follow up autoresponders and more.
If you’ve ever wondered – “Why don’t they create something that has everything instead of creating individual parts that you have to piece together?”
Then Kartra is going to be your new favorite tool.
In addition to a ton of features, Kartra is only $79 per month when you choose the annual package.
For a limited time, Kartra is offering 14 day free trial to test everything out.
Click here to see if they still have spots available.