How to Use Youtube Ads for Lead Generation

Youtube is the # 2 search engine in the world owned by the #1 Search Engine – the 800lb Gorilla known as Google.

Most people think of Youtube as a way to leverage videos to build a brand, get a following, and make money from sponsorships and from the Youtube partner program.

Sounds great until you realize Youtube requires 1000 subscribers and 4000 watched hours in the previous 12 months.

The subscribers aren’t as hard to attain as the watch time.

Which is why we like Youtube ads.

Youtube ads can be bought through Google’s own Ads program and you have a variety of options and many of these are outlined by the Tubesift software.

There are a variety of options you can use to leverage the ad platform but inside this blog post we’ll cover the 3 targets for building a profitable ad campaign.

#1 – Target Your Existing Viewers

If you’ve already launched your Youtube channel, then great.

If not, setup and customize your Youtube channel in the following manner:

Once you start creating content for your core audience, then you’ll start getting views.

Once you start picking up some steam, then you can start targeting these viewers with your ad campaigns.

After all, if they’ve already watched a video from you, then you have already began building rapport and trust.

# 2 Target Your Website Visitors

Inside Google Ads, you’re able to setup campaigns that target your website visitors and even specific pages your visitors have seen.

Chances are good, these are people that are familiar with you, your service, or would possibly recognize you in the event you properly setup a retargeting campaign.

Making it appear as if you’re everywhere.

Plus, the great thing about Youtube ads is you don’t necessarily have to make videos as you have the option to place banner style ads.

#3 Target Your Competitor Channels

One of the biggest advantages inside Youtube is the ability to run ads on your competitor channels.

That means, you can get started running ads, collecting leads, and making sales all simply from targeting your biggest competitors.

Once you begin building your campaigns, you’ll need a landing page builder setup so you can collect your leads, direct them to your marketing materials and follow up with your email offers.

The 5 Best Landing Page Builders That Get Incredible Results in 2021

Welcome to our new guide on helping you select the best landing page builder.

Our goal is to help you sort through all the noise to find the best option for you and your business considering the flood of new software that gets launched every day.

Since we’re all at different places, I need to explain what we look for, how they work, and pricing options, so feel free to jump to the appropriate section below or continue to read on for the full review.

What is a Landing Page Builder?

A landing page builder is a software that does just that – builds landing pages without having to worry about the complexities of coding or being bogged down with technical know-how.

Landing page builders have been around for years, however they have made vast improvements since most now include drag and drop editors making it so that anyone that can type, point, and click can start building an online business.

For many, without the creation of these landing page builders they’d be left stuck struggling to figure out how to integrate their email autoresponder and waste countless hours on tinkering html code.

What Does a Landing Page Do?

To sum it up in a nutshell, they make life easier for digital marketers as well as regular mom and pop business owners.

Landing page builders allow you to collect email addresses to build your business.

We’ve all heard the phrase “The Money Is In the List!”

Landing page builders make that possibility come to life by integrating with your email marketing software allowing you to focus on the most important part of your business.

Generating traffic and Getting new subscribers.

The best landing page builders will make that a breeze by integrating with most 3rd party apps that include more that just email autoresponders but also webinar service providers as well.

The most important elements to your landing page

A landing page can vary based on your traffic source and market.

In some instances, we’ve seen reports of the most basic form of a landing page outperforming those that contain long form copy.

The most important thing you can do is test your market and traffic sources to determine which is best for you.

Regardless, there are certain elements you need in every landing page and that’s what we’ll cover.

  1. The Offer: What exactly is it that you’re going to provide your subscribers?

    A free report, video series, a free course, a training webinar are all options you can use to get more subscribers.

    Be absolutely clear what they’ll receive in exchange for their email with benefit oriented copy.

  2. The Headline: This is your bold promise of what you’re going to show them or give them.

    Once you craft your offer, then begin working on the headline.

    Many landing pages will only include a bold headline with the optin.

    Mimic magazine cover headlines when crafting your copy.

    (Some examples – The 7 Foods That Are Guaranteed To Melt Fat Away, 24 Ways to Build Bigger Biceps This Week, How to Build a $10,000 Per Month Business On Autopilot)

  3. The Call To Action: This is where you tell them exactly what to do.

    (Examples include – Signup here, Claim Your Copy Here, YES – Send Me the Video Training)

You can also add bullets, videos, and testimonials but in many cases we’ve heard from others as well as our own experience that longer form landing pages can hurt your conversions – so it’s best to test your market.

The great thing about the best landing page builders that we mention here on this page is testing one form vs another is super simple to do.

Why Should I Use a Landing Page Builder?

It’s a massive time saver to allow you to focus on the most important parts to your business which revolves around generating more traffic, nurturing your customers, creating new content, and focusing on improving your conversion rates.

Without a landing page builder, it makes it almost impossible because you have to piece so many different 3rd party apps to make it all work instead of just having everything under one dashboard.

Which Landing Page Builder is the Best For Me?

It depends on your experience and your budget.

That’s why we’ve classified the best software into two groups.

  • Web Based Apps
  • WordPress based software

If you don’t know WordPress and understand how it works, I would jump right into one of the web based solutions we recommend below.

It will save you so much time and energy because you can simply plug and play and begin creating high quality landing pages.

What is the Best Landing Page Builder For WordPress?

If you are already a WordPress user and confident in how it works, then there’s only one solution we recommend.

Thrive Themes – Our Only Recommendation for WordPress

Thrive Themes is a paid software that is a collection of WordPress tools that include the Thrive Themes Builder Theme and a variety plugins.

The Thrive Content Builder plugin and Thrive Leads plugin make creating high quality landing pages easy as well as generating leads from within your blog posts allowing you to create a variety of popups, embedded optin widgets, and more.

Pro’s:

  • Support is top notch
  • With Thrive Membership, you also get the Thrive Builder theme
  • Multiple premium plugins
  • Create templates to reuse with future projects
  • Cost is less than web based page builders

Cons:

  • Must know WordPress.

The Final Verdict For The Best Landing Page Builder

These are the web based builders and our top choice for being able to build high quality landing pages.

# 3 – Clickfunnels

Clickfunnels has become one of the most popular software companies on the internet with a robust set of tools and a very active community.

Russell Brunson is the brains behind Clickfunnels and has put together a phenomenal product and he’s a brilliant marketer.

Clickfunnels is more than just a landing page builder though, it allows you to easily build sales funnels from start to finish without any of the tech headaches.

Clickfunnels comes with 3 packages, the basic starting at $97 per month with the ability to create 20 funnels.

Want to test drive Clickfunnels? Click Here for a 14 Day Free Trial.

Our Runner Up – #2: Lead Pages

Lead Pages was one of the first to develop a web based software that included a drag and drop editor with beautiful designs.

It’s very simple to build and connect with your email autoresponder service.

Price: Starts at $25 per month billed annually.

We actually recommend the Pro Package which bills at $48 per month because of the additional features that include split testing.

Click Here for a 14 Day Trial to Lead Pages

Our Top Choice: Kartra

Kartra is the new software that arrived on the scene and is turning heads.

What’s different about Kartra?

This tool is a complete business builder from creating individual landing pages to robust sales funnels with membership sites, email marketing, built in follow up autoresponders and more.

If you’ve ever wondered – “Why don’t they create something that has everything instead of creating individual parts that you have to piece together?”

Then Kartra is going to be your new favorite tool.

In addition to a ton of features, Kartra is only $79 per month when you choose the annual package.

For a limited time, Kartra is offering 14 day free trial to test everything out.

Click here to see if they still have spots available.