How to Choose the Best Landing Page Software For Your Business

Are you looking for an easy and effective way to create professional landing pages in minutes?

In this blog post, we’ll discuss what a landing page builder is, the benefits of using one, and how to choose the best landing page builder for your needs. Read on to learn more about landing page building and how it can help you grow your business!

What are the key features of a good landing page builder?

Creating a great landing page is essential if you want to turn visitors into customers and increase conversions. But, it’s not always easy to do on your own. That’s why many companies rely on landing page builders to help create professional, effective pages quickly and easily.

But, how do you know which landing page builder is right for you?

Here at Hpub we’ve tested many including the popular Kartra platform (this is our favorite).

Here, we’ll take a look at some of the key features you should look for in a good landing page builder.

  • Drag-and-Drop Builder: The best landing page builders are those that come with a drag-and-drop builder. This makes it easy to customize the look and feel of your page without needing to know any coding or design skills. You can quickly and easily add, remove and rearrange elements, such as text, images, videos and buttons, to create the perfect page in minutes.
  • Responsive Design: A good landing page builder should also have a responsive design. This means that your landing pages will look great no matter what device they’re being viewed on, whether it’s a computer, tablet or smartphone.
  • Conversion Optimization: Many landing page builders come with built-in conversion optimization features. This includes the ability to A/B test different page elements to see which ones are most effective at converting visitors.
  • Call-to-Action: A good landing page builder should also make it easy to add calls-to-action to your page. This could be in the form of buttons, pop-up forms or other clickable elements that prompt the visitor to take the desired action.
  • Lead Capture: A good landing page builder should also allow you to capture leads. This could be in the form of a sign-up form, where visitors can enter their information to receive something in return.
  • SEO Friendly: A good landing page builder should also be SEO friendly. This means that it should allow you to add keywords, meta titles and descriptions, as well as other SEO elements to your pages to help them rank better in search engine results.
  • Analytics Tracking: Many landing page builders come with analytics tracking features. This allows you to track important metrics, such as page views, conversions, bounce rate and more, so you can see what’s working and what isn’t.
  • Pre-Built Templates: A good landing page builder should also come with a library of pre-built templates that you can use to quickly create a page. This makes it easy to get started, as you don’t need to create everything from scratch.
  • Customizable Themes: Many landing page builders also come with customizable themes. This allows you to tweak the design of your page to match your branding.
  • Page Elements: A good landing page builder should also come with a variety of page elements that you can add to your page. This could include images, videos, forms, buttons, text and more.
  • Mobile Optimization: It’s also important that your landing page builder is optimized for mobile devices. This ensures that your pages look great no matter what device they’re being viewed on.
  • Lead Magnet: Many landing page builders also come with the ability to add a lead magnet to your page. This could be a discount, ebook or other type of incentive that encourages visitors to take the desired action.
  • Automated Emails: A good landing page builder should also come with the ability to set up automated emails. This allows you to send emails to leads automatically, such as thank you emails or follow-up emails.

Many landing page builders also come with personalization options. This allows you to customize the look and feel of your page to match your branding.

All in all, a good landing page builder should come with all of the features listed above. This will help you create professional, effective pages quickly and easily, and help you increase conversions.

What Elements Should I Include in My Landing Page?

When it comes to creating a successful landing page for your business, there are certain elements you should include to ensure maximum user engagement and conversions. Whether you’re a small business owner or a larger corporation, understanding what elements to include in your landing page is critical to its success.

First and foremost, you need to have a clear and concise headline.

This headline should grab the attention of your target audience and clearly explain what you’re offering. Your headline should be short, easy to read, and to the point.

Call To Action

Next, you should include a call-to-action (CTA) that encourages visitors to take the desired action. This could be anything from signing up for your email list to making a purchase. You should make sure that your CTA is prominent and easy to find on the page.

In addition to a CTA, you should include a lead capture form. This form should be simple and concise, asking only for the information you need to collect leads. You should also include a lead magnet to entice visitors to fill out the form. A lead magnet could be anything from an ebook to a free trial.

In addition, you should include visuals on your page. This could be anything from images and videos to infographics and interactive elements. Visuals help to break up the text on the page and make it more engaging for the user.

How Do I Optimize My Landing Page for Maximum User Engagement?

First and foremost, you should make sure that your headline is clear and concise. Your headline should be easy to read and to the point. It should also grab the attention of your target audience and clearly explain what you’re offering.

In addition, you should use visuals on your page according to – a premier digital marketing company that helps digital marketers. This could be anything from images and videos to infographics and interactive elements. Visuals help to break up the text on the page and make it more engaging for the user.

You should also include a call-to-action (CTA) that encourages visitors to take the desired action. This could be anything from signing up for your email list to making a purchase. You should make sure that your CTA is prominent and easy to find on the page.

You should also make sure that your page is responsive. This means that it should look and function properly on all devices, from desktop computers to mobile phones. By making sure that your page is responsive, you’ll ensure that all users have a good experience.

Finally, you should use analytics tracking to measure the effectiveness of your page. This could be anything from page views and time on page to click-through rates and conversion rates. Analytics tracking will help you understand how your page is performing and how you can improve it.

Overall, optimizing your landing page for maximum user engagement is essential for its success. You should make sure that your headline is clear and concise, that you use visuals on your page, that you include a CTA, that your page is responsive, and that you use analytics tracking. These steps will help ensure that your landing page is effective and successful.

What Is the Best Way to Test My Landing Page?

When it comes to creating a successful landing page, testing is essential. There are several ways to test your landing page to ensure that it is effective and successful.

First and foremost, you should use A/B testing. A/B testing is a method of comparing two versions of a page to see which one performs better. You can use A/B testing to compare different elements, such as headlines, visuals, calls-to-action, and more. This will help you determine which version of the page is most effective.

In addition, you should use split testing. Split testing is similar to A/B testing, but it allows you to test multiple versions of the same page. This is useful if you want to test multiple elements at once, such as different headlines, visuals, and calls-to-action.

You should also use analytics tracking to measure the effectiveness of your page. This could be anything from page views and time on page to click-through rates and conversion rates. Analytics tracking will help you understand how your page is performing and how you can improve it.

Finally, you should use user testing to get feedback from real users. You can use user testing to get feedback on the design, usability, and content of your page. This will help you identify any issues and make improvements to the page.

Overall, testing your landing page is essential for its success. You should use A/B testing, split testing, analytics tracking, and user testing to ensure that your page is effective and successful. These steps will help you identify any issues and make improvements to the page.


What Is Blackhat Link Building? Is it Worth the Risk?

Blackhat link building is a type of backlinking where black hat SEOs will use spammy link building methods to artificially inflate the page rank and popularity of websites.

Since this is most often done in ways that violate search engine guidelines, black hat link building is viewed as a risk for your site’s reputation and many worry this can lead to penalties or total banishment from indexes.

The Difference Between Black Hat Link Building And White Hat Link Building

White hat SEOs follow all rules set out by the major search engines, including Google’s Webmaster Guidelines.

This means they don’t use any blackhat tactics like keyword stuffing, redirecting links to other domains, etc.

While white hat link building takes longer than blackhat, it boosts rankings gradually while earning the trust of search engines.

The major difference between blackhat link building and white hat link building is that blackhat link building can be used to artificially inflate your page rank while white hat link building methods are more likely to bring about organic growth in your page rank.  

Are Black Hat Link Building Methods Dangerous?

There some blackhat link building methods which are more blackhat than others, but black hat link building in general is very risky.

Google has gotten better at detecting blackhat SEO tactics and penalizing sites that use them, so earning trust with white hat link building is very important when trying to rank well in Google.

One major downside to blackhat link building is that it could lead to problems with your site’s reputation.

This can result in penalties for black hat SEOs using blackhat link building to inflate sites with spammy links that violate the Google Webmaster Guidelines.

Black hat link building is expensive because black hat SEOs are constantly looking for loopholes around the search engine guidelines to rank higher.

What is Cloaking?

One blackhat link building tactic many black hats use is cloaking or serving different content when someone follows a link on your site than what shows up when they reach the destination site through black hat SEO tactics like redirecting links.

This is blackhat link building because it violates the Google Webmaster Guidelines and can result in your site’s penalty.  

The New Rules To Solid SEO – Focus On Your Content

These days, content creation is king.

If you look at some of the competitive markets, you’ll see some pages with as many as 5,000-10,000 words in content!

That means people are investing more in their on-page content and developing content telling more of a complete story instead of just focusing on one or two keywords.

As black hat link building in the past relied on keyword stuffing and other blackhat tactics, you’ll have to invest in white hat link building methods if you want to compete at a high level.  

Links Are Still King – It’s Just What Your Links Say 

While blackhat link building was more focused on the number of backlinks themselves, white hat SEOs are focusing on getting links from higher-quality sites that provide more value for their readers.

This means black hats may be able to get more links than they did before, but unless they can get them from trusted domains or build up their own site’s reputation, it won’t mean much for ranking!

Are there markets that are more black hat than others?

One of the things we notice in analyzing hundreds to thousands of different niches and markets revolve around the difference in what you can get away with.

For example, a local service provider like a roofer would never need to engage in any grey hat or black hat link building because the top 10 are not super competitive.

However, industries like gaming (online poker), supplements (like legal steroids), and make money online programs are definitely more competitive.

And in order to compete, many will find themselves turning to black hat methods.

We advise you to avoid the temptation to dive into black hat methods.

Instead stay the course by following white hat rules and getting the best user experience on the planet, and growing your following.

Once you have an audience, you’ll not have to resort to shady link building tactics and can instead focus all your efforts on business building.

Categories SEO

How to Use Youtube Ads for Lead Generation

Youtube is the # 2 search engine in the world owned by the #1 Search Engine – the 800lb Gorilla known as Google.

Most people think of Youtube as a way to leverage videos to build a brand, get a following, and make money from sponsorships and from the Youtube partner program.

Sounds great until you realize Youtube requires 1000 subscribers and 4000 watched hours in the previous 12 months.

The subscribers aren’t as hard to attain as the watch time.

Which is why we like Youtube ads.

Youtube ads can be bought through Google’s own Ads program and you have a variety of options and many of these are outlined by the Tubesift software.

There are a variety of options you can use to leverage the ad platform but inside this blog post we’ll cover the 3 targets for building a profitable ad campaign.

#1 – Target Your Existing Viewers

If you’ve already launched your Youtube channel, then great.

If not, setup and customize your Youtube channel in the following manner:

Once you start creating content for your core audience, then you’ll start getting views.

Once you start picking up some steam, then you can start targeting these viewers with your ad campaigns.

After all, if they’ve already watched a video from you, then you have already began building rapport and trust.

# 2 Target Your Website Visitors

Inside Google Ads, you’re able to setup campaigns that target your website visitors and even specific pages your visitors have seen.

Chances are good, these are people that are familiar with you, your service, or would possibly recognize you in the event you properly setup a retargeting campaign.

Making it appear as if you’re everywhere.

Plus, the great thing about Youtube ads is you don’t necessarily have to make videos as you have the option to place banner style ads.

#3 Target Your Competitor Channels

One of the biggest advantages inside Youtube is the ability to run ads on your competitor channels.

That means, you can get started running ads, collecting leads, and making sales all simply from targeting your biggest competitors.

Once you begin building your campaigns, you’ll need a landing page builder setup so you can collect your leads, direct them to your marketing materials and follow up with your email offers.

Lead Conversion Squared Review – Is LCS2 Worth The Investment?

A new product launch has been introduced called Lead Conversion Squared or LCS2 and chances are good if you’re reading this, then you’ve already heard about it or seen one of the non-stop ads across Facebook and Youtube wondering if this is a fit for you.

If so, you’re in the right spot here at Hpub.

Feel free to jump ahead or read through the entire Lead Conversion Squared review

What is LCS2?

LCS2 is short for the Lead Conversion Squared System that’s taking the internet by storm.

The product focuses on generating leads, building a client-based business, and giving the tools to make it all come together.

LCS2 is composed of the following:

  1. Comprehensive, yet easy to use CRM software with advanced tagging features.
  2. New Money Magnets that are proven to bring in new leads and customers
  3. A virtual assistant to get you on the right track.

It’s a business in a digital box ready for you to implement.

Who created the system?

This launch is brought to you by Chad Nicely and Daven Michaels – both are respected and highly successful digital marketers that have helped thousands of digital entrepreneurs with their systems and software.

Important Dates

The 3 Day Live event kicks off on September 28th and goes through the 30th.

The cart will be opened on October 1 and will only be available until October 9th.

Final Review


  • The need to generate leads is never going away
  • This taps into a full system to monetize your lead gen efforts with a proven system
  • Shows you how to start landing clients immediately (the only way to start making money today on the internet)
  • New CRM software that’s more than a pretty face – it has all the bells and whistles to go with it.
  • Great support system


  • The only setback for this program is the initial investment required. When comparing to other business opportunities this is a piece of cake, however some make want to compare with other digital products when there really is no comparison.

Most that are looking for this Lead Conversion Squared review are looking to start or scale their internet business. LCS2 will give you the tools, the know how, software, and even the manpower to start building your own business from generating leadflow and using the software to help turn those leads into paying customers.

Kartra Trial & Pricing Packages Review – Is It Worth It?

If you’ve been looking at the all in one campaign builder Kartra and wondering – if it’s worth the money, then look no further.

Inside this review, we’ll dive into the Kartra trial and their pricing packages.

How to Get A Kartra Trial for 30 Days

In this video below, you’ll see how to use this backdoor link to take the Kartra trial from 14 to 30 days.

Here’s all you have to do to claim your spot.

  1. Click here to go to the sales page for Kartra
  2. Hover your browser over the navigation bar (like you’re going to escape the page)
  3. You’ll see the popup as described in the video above and click to take the 30 day trial.

What is Kartra Anyway?

Kartra is an all in one campaign builder.

It creates squeeze pages, sales pages, video sales pages, check out pages and allows you to build out complex email marketing campaigns with ease.

Normally, you’d have to piece tons of different software together to achieve what Kartra does all under one roof.

Is Kartra Worth It?


It’s well worth the investment. After all, Kartra does more than the traditional landing page builder like Clickfunnels or Leadpages.

Instead it integrates everything together.

  • Your Landing Pages
  • Email Sequences
  • Checkout Pages
  • And more

It has a done for you campaign builder that makes building out these campaigns like Frank Kern’s 4 Day Cash Machine a snap.

How Much Does Kartra Cost?

As you can see, the breakdown of their pricing plans goes as follows

  • Starter Package at $99 per month for 2500 Leads
  • Silver Package at $199 per month for 12,500 leads
  • Gold Package at $299 per month for 25,000 leads
  • Platinum Package is $499 per month for 50,000 leads

The great thing about Kartra is you can start small with your package and upgrade later on once you begin building more leads into the system.

You can also downgrade or cancel your package any time without any obligations to continue.

Webinarjam Pricing Plus Free Trial – Is It Worth It?

Welcome to this brand new Webinarjam 4.0 review and inside look at their pricing packages, free trial and to answer the question – will it work for your marketing business.

If you’re reading this, then I don’t have to convince you that webinars are the bee’s knees when it comes to getting your messaging across while in the comfort and safety of your home.

No other medium has ever come close to replicating the power of having in-person contact like that of a webinar.

So, without further ado, let’s hop right into Webinarjam to see if it’s a fit for your video conferencing and webinar needs.

If you’re here for the trial, you can test drive Webinarjam for a full 14 days for only $1 – click here to get started.

What is Webinarjam?

Webinarjam is a web based application that allows you to conduct live webinars from anywhere in the world.

Most recognize this platform as a sales tool, but can be used for many other task including coaching calls, business meetups, as well as the traditional sales webinar for your products and services.

Webinarjam is owned and operated by a company called Genesis Digital that was originally started by Andy Jenkins, which also owns other popular software services including Kartra and Everwebinar.

Webinarjam Reviews

Based on research as well as our own testing, we’ve found that most people are happy with the Webinarjam platform as well as their support.

The drawbacks you see are mostly from the early days of Webinarjam.

Initially, there were some concerns over lag and low quality from the stream, however that was addressed in their latest Webinarjam 4.0 upgrade which happened in January 2020.

Since that point, the quality, speed, and ease of use has been great and the user interface has improved tremendously.

Secondly, the biggest complaint we had was the lack of choices with registration forms. We prefer using our own landing pages instead of the built in landing page and the form was always an eyesore.

Again, Webinarjam took action on this area of concern and built a variety of forms to choose from instead of just having one with the launch of their 4.0 version.

Based on our research and testing, Webinarjam is established with a full team of support that have made the product one of the top webinar software platforms on the market.

This Webinarjam Review walks you through the interface step by step.

Let’s recap the advantages:

  • Support is top notch
  • Facebook Group for ideas and networking with other members.
  • Quality has drastically improved
  • Creating a webinar is extremely fast – setup can be done in minutes
  • The new Webinarjam 4.0 interface is faster, cleaner, and includes a variety of forms to choose from.

What About Webinarjam 3rd Party Integrations?

Webinarjam will intergrate with the majority of 3rd party apps including many of the top email autoresponders.

List of all the Email Integrations built inside Webinarjam
  • Kartra
  • Aweber
  • Activecampaign
  • Infusionsoft
  • Icontact
  • Ontraport
  • Getresponse
  • Mailchimp
  • Convertkit
  • Drip
  • Zapier
  • Constant Contact

I should add with Zapier, you’re able to create multiple integrations with multiple trigger points

What is the Webinarjam Attendee Limit?

It’s all based on the package you signup for.

With 3 different plans, you can scale easily as your business grows.

These plans are the Basic, Professional, and Enterprise packages as outlined below.

How Much Does Webinarjam Cost? A Breakdown of Price and Free Trial Explained

Below you will see the details of Webinarjam’s 3 pricing packages.

Basic Plan

  • Unlimited Webinars
  • Up to 2 presenters
  • 500 Attendees
  • 2 Hour Max Duration

$499 per year

Professional Plan

  • Unlimited Webinars
  • Up to 4 presenters
  • Up to 2000 Attendees
  • 3 Hour Max Duration
  • Plus Always on Live Room
  • Panic room feature

$699 per year

Enterprise Plan

  • Unlimited Webinars
  • Up to 6 presenters
  • Up to 5000 Attendees
  • 4 Hour Max Duration
  • Always on Live Room
  • Panic room Feature
  • The Control Center

$999 per year

How to Get Full Access For 14 Days For Free…

I should say practically free, because you can test drive Webinarjam with full access for 14 days to see if it’s a fit for you and your business.

The way it works is you invest $1 today, then you’re rebilled at your plan in 14 days.

Click Here to Activate Your Trial Now

The 5 Best Landing Page Builders That Get Incredible Results in 2024

Welcome to our new guide on helping you select the best landing page builder.

Our goal is to help you sort through all the noise to find the best option for you and your business considering the flood of new software that gets launched every day.

Since we’re all at different places, I need to explain what we look for, how they work, and pricing options, so feel free to jump to the appropriate section below or continue to read on for the full review.

What is a Landing Page Builder?

A landing page builder is a software that does just that – builds landing pages without having to worry about the complexities of coding or being bogged down with technical know-how.

Landing page builders have been around for years, however they have made vast improvements since most now include drag and drop editors making it so that anyone that can type, point, and click can start building an online business.

For many, without the creation of these landing page builders they’d be left stuck struggling to figure out how to integrate their email autoresponder and waste countless hours on tinkering html code.

What Does a Landing Page Do?

To sum it up in a nutshell, they make life easier for digital marketers as well as regular mom and pop business owners.

Landing page builders allow you to collect email addresses to build your business.

We’ve all heard the phrase “The Money Is In the List!”

Landing page builders make that possibility come to life by integrating with your email marketing software allowing you to focus on the most important part of your business.

Generating traffic and Getting new subscribers.

The best landing page builders will make that a breeze by integrating with most 3rd party apps that include more that just email autoresponders but also webinar service providers as well.

The most important elements to your landing page

A landing page can vary based on your traffic source and market.

In some instances, we’ve seen reports of the most basic form of a landing page outperforming those that contain long form copy.

The most important thing you can do is test your market and traffic sources to determine which is best for you.

Regardless, there are certain elements you need in every landing page and that’s what we’ll cover.

  1. The Offer: What exactly is it that you’re going to provide your subscribers?

    A free report, video series, a free course, a training webinar are all options you can use to get more subscribers.

    Be absolutely clear what they’ll receive in exchange for their email with benefit oriented copy.

  2. The Headline: This is your bold promise of what you’re going to show them or give them.

    Once you craft your offer, then begin working on the headline.

    Many landing pages will only include a bold headline with the optin.

    Mimic magazine cover headlines when crafting your copy.

    (Some examples – The 7 Foods That Are Guaranteed To Melt Fat Away, 24 Ways to Build Bigger Biceps This Week, How to Build a $10,000 Per Month Business On Autopilot)

  3. The Call To Action: This is where you tell them exactly what to do.

    (Examples include – Signup here, Claim Your Copy Here, YES – Send Me the Video Training)

You can also add bullets, videos, and testimonials but in many cases we’ve heard from others as well as our own experience that longer form landing pages can hurt your conversions – so it’s best to test your market.

The great thing about the best landing page builders that we mention here on this page is testing one form vs another is super simple to do.

Why Should I Use a Landing Page Builder?

It’s a massive time saver to allow you to focus on the most important parts to your business which revolves around generating more traffic, nurturing your customers, creating new content, and focusing on improving your conversion rates.

Without a landing page builder, it makes it almost impossible because you have to piece so many different 3rd party apps to make it all work instead of just having everything under one dashboard.

Which Landing Page Builder is the Best For Me?

It depends on your experience and your budget.

That’s why we’ve classified the best software into two groups.

  • Web Based Apps
  • WordPress based software

If you don’t know WordPress and understand how it works, I would jump right into one of the web based solutions we recommend below.

It will save you so much time and energy because you can simply plug and play and begin creating high quality landing pages.

What is the Best Landing Page Builder For WordPress?

If you are already a WordPress user and confident in how it works, then there’s only one solution we recommend.

Thrive Themes – Our Only Recommendation for WordPress

Thrive Themes is a paid software that is a collection of WordPress tools that include the Thrive Themes Builder Theme and a variety plugins.

The Thrive Content Builder plugin and Thrive Leads plugin make creating high quality landing pages easy as well as generating leads from within your blog posts allowing you to create a variety of popups, embedded optin widgets, and more.


  • Support is top notch
  • With Thrive Membership, you also get the Thrive Builder theme
  • Multiple premium plugins
  • Create templates to reuse with future projects
  • Cost is less than web based page builders


  • Must know WordPress.

The Final Verdict For The Best Landing Page Builder

These are the web based builders and our top choice for being able to build high quality landing pages.

# 3 – Clickfunnels

Clickfunnels has become one of the most popular software companies on the internet with a robust set of tools and a very active community.

Russell Brunson is the brains behind Clickfunnels and has put together a phenomenal product and he’s a brilliant marketer.

Clickfunnels is more than just a landing page builder though, it allows you to easily build sales funnels from start to finish without any of the tech headaches.

Clickfunnels comes with 3 packages, the basic starting at $97 per month with the ability to create 20 funnels.

Want to test drive Clickfunnels? Click Here for a 14 Day Free Trial.

Our Runner Up – #2: Lead Pages

Lead Pages was one of the first to develop a web based software that included a drag and drop editor with beautiful designs.

It’s very simple to build and connect with your email autoresponder service.

Price: Starts at $25 per month billed annually.

We actually recommend the Pro Package which bills at $48 per month because of the additional features that include split testing.

Click Here for a 14 Day Trial to Lead Pages

Our Top Choice: Kartra

Kartra is the new software that arrived on the scene and is turning heads.

What’s different about Kartra?

This tool is a complete business builder from creating individual landing pages to robust sales funnels with membership sites, email marketing, built in follow up autoresponders and more.

If you’ve ever wondered – “Why don’t they create something that has everything instead of creating individual parts that you have to piece together?”

Then Kartra is going to be your new favorite tool.

In addition to a ton of features, Kartra is only $79 per month when you choose the annual package.

For a limited time, Kartra is offering 14 day free trial to test everything out.

Click here to see if they still have spots available.