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Amazon Is Invading Your Home With Micro-Convenience

Posted on Saturday, 22nd September 2018 @ 07:25 PM by Text Size A | A | A


Yesterday, Amazon announced a new line of Alexa-enabled products, one of which provides a solution. It’s a cheap analog wall clock. The minute markers can illuminate to show the progress of timers set via Alexa. That’s it. On the surface, it seems like a preposterous, excessive solution to a problem that doesn’t even really exist. But for 30 bucks, it’s tempting.

This is how Amazon has infiltrated the home with its voice-activated devices and service. Not through genuine utility, but by scratching the smallest itches of ordinary life—even when Amazon itself is the cause of the initial irritation. The results might be convenient, but they also facilitate a new depth of corporate surveillance.

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